In addition to an all-new logo, Kia revealed its new global brand slogan, ‘Movement that inspires’. The dazzling display can be seen on the Kia Global YouTube channel: Ī new brand purpose and strategy to be revealed on January 15 This set a new Guinness World Record for ‘Most unmanned aerial vehicles (UAVs) launching fireworks simultaneously’. The event saw 303 pyrodrones launching hundreds of fireworks in a synchronized artistic display, igniting and celebrating Kia’s new beginning. The new logo was unveiled during a record-breaking pyrotechnic display in the skies above Incheon, Korea. Our new logo represents our desire to inspire customers as their mobility needs evolve, and for our employees to rise to the challenges we face in a fast-changing industry.” “The automotive industry is experiencing a period of rapid transformation, and Kia is proactively shaping and adapting to these changes. “Kia’s new logo represents the company’s commitment to becoming an icon for change and innovation”, said Ho Sung Song, Kia’s President and CEO. The rising gestures of the logo embody Kia’s rising ambitions for the brand, and, more importantly, what it offers customers.

The rhythmical, unbroken line of the logo conveys Kia's commitment to bringing moments of inspiration, while its symmetry demonstrates confidence. Kia seals its brand promise by developing the new logo to resemble a handwritten signature.

The logo is a symbol of Kia's new brand purpose and the values it promises to offer customers through future products and services, and the experiences these enable. The introduction of the new logo represents Kia’s ambitions to establish a leadership position in the future mobility industry by revamping nearly all facets of its business. (SEOUL) Janu– Kia has revealed its new corporate logo and global brand slogan that signify the automaker’s bold transformation and all-new brand purpose. The new brand purpose and strategy will be presented to the world on January 15.Kia sets new Guinness World Record for ‘Most unmanned aerial vehicles (UAVs) launching fireworks simultaneously’ during logo unveiling show.Kia discloses new brand slogan: ‘Movement that inspires’.The new logo features ‘symmetry’, ‘rhythm’ and ‘rising’ elements that embody Kia’s confidence and commitment to customers.Kia celebrates its new face and slogan, declaring the brand’s future transformation.

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